Tag: Development

  • Why Adaptation Is the Most Overlooked Skill for Growth

    Why Adaptation Is the Most Overlooked Skill for Growth

    Of all the skills that shape how we grow, adaptation might be the one we notice least. We praise resilience after things go wrong and innovation when things go right, but adaptability is what makes both possible.

    After 30 episodes of Before We Get There Podcast, there’s one clear theme that runs through each guest’s story that helped them get to where they are today, adaptation. I believe that adaptability is the key skill in life that people aren’t thinking about improving enough. Studies show that the ability to adapt is directly correlated with overall life satisfaction and mental well being, but we don’t usually think about how skilled we are at it, and how we can get better.

    For example, Opera Tang was working a 9-5 corporate job and just dabbling in the world of drag when she suddenly got retrenched. Instead of doing what many of us would, frantically scramble to send out applications and land another role as quickly as possible. She paused and reframed the situation into an opportunity instead of a setback. She decided to try to make a living by being a drag artist and quickly built out her influence, even getting collaborations with companies like Netflix and Carlsberg. When external factors force us to adapt, we too often rush into what we think the best path is instead of pausing, stepping back, and assessing if this opens opportunities we might not have ever taken on our own.

    On episode 27, I dug into the strategy and thought process Anthony Yeoh goes through at his restaurant Summer Hill. He shared that his adaptations, to a new location, different type of customers, and the food he is serving, starts with his sales numbers – but goes beyond that into envisioning the dining experience he wants his guests to have. When he realized that customers who didn’t come in large parties often wouldn’t try his signature chicken dishes, he started thinking about how to facilitate the opportunity for guests to try a larger variety of food in one sitting. This led to him adapting a “dim sum style” brunch, where diners get small portions of many dishes instead of one plate or just a few things to share. That adaptation took creativity and courage, to not just make small optimizations, but to develop a whole new format of the dining experience.

    After reflecting on my guest’s journeys and my own life, I realized how important our ability to adapt is. The American Psychological Association defines adaptability as “The capacity to make appropriate responses to changed or changing situations; the ability to modify or adjust one’s behavior in meeting different circumstances or different people.” In our daily lives we have to adapt all the time, from external factors like the people or situation around us changing, and internal factors like not being happy where we are in life or the feeling of wanting to do something. But most of the time, we just push through without stopping to notice how we’re adapting, or how we might get better at it.

    What if we treated adaptability like EQ, leadership, or public speaking, a skill worth training deliberately? I believe the payoff is huge: less stress, more opportunity, and a better chance of building a life that actually fits.

    Adaptation doesn’t make change easy, but it makes growth possible. It’s the skill that holds everything else together, and the one we need to practice most intentionally.

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  • My “Wasted” Years: From Shame to Gratitude

    In November of 2007, I moved back to my hometown of Seattle after two years of living and working in Shanghai, China. For those two years, starting when I was 20, I felt like I had made it. I was making good money for my age, and the living costs there, I had a nice apartment, girlfriends, I had successful expat friends, a monthly poker night, a maid, and I even bought an electric scooter. That all came to a screeching halt when the school I was teaching English at wasn’t able to renew my work visa. In my heart, I knew the timing was right. I needed to go back and finish my last two years of college, I didn’t want to end up as a 40-year-old ESL teacher. But at the time, it was heartbreaking. I felt like I was losing my life.

    My apartment in Shanghai when I was 20 years old

    On a dreary Seattle day, I landed back home. While I was waiting for my application to the University of Washington to go through, I needed to get a job. I didn’t have a lot of cash saved up, or even a car to get around. I applied to a bunch of places within walking distance and ended up getting hired at an Asian supermarket. I’d worked similar jobs before. The last time I had lived in the states, I had saved up money for the move to China by first working on a fisher processor in the Bering Sea, and then a summer of double shifts at Burger King and Dunkin’ Donuts. The supermarket felt nice at first, the owners were Malaysian Chinese, and a lot of the other workers were immigrants or international students. Eventually, I also started working at the IHOP across the parking lot, and then, after a lot of crazy events, including getting fired for eating hash browns that someone made by mistake, I moved on to other serving, short-order cook, bartending, and food delivery jobs.

    Most of the time, I wasn’t very happy. I met some amazing people and had fun, but the work was hard and the pay meant living paycheck to paycheck. The treatment by both managers and customers wasn’t always great, and sometimes even crossed the line. From being yelled at or told I would be fired if I didn’t cover for someone with no notice or being forced to record bathroom breaks, to being called racial slurs by drunk diners. It wasn’t pretty a lot of the time, but I stuck with it to pay the bills, at least some of them.

    After I started working in marketing, I downplayed this part of my working life as much as I could. To be honest, I was ashamed. For a long time, I felt like those jobs made me less than other peers who went straight from college to working in the field of their major. I felt like I was behind where I should be, and less qualified for “wasting time” at those jobs. I’ve only just started to realise that I wouldn’t be who I am today, both personally and professionally, if it weren’t for those jobs. I don’t mean it in a “I understand marketing better because I used to sell shots of Fernet to hipsters.” or “Cooking brunch for 150 tables on Mother’s Day made me good at multitasking.” sort of way. I mean I wouldn’t appreciate the work I do now or the life I have if I hadn’t eaten all that shit.

    Several things led up to this realization, some Reddit threads on people being too “proud” to get a job outside of their field, some Caleb Hammer episodes with guests who looked down on dead-end jobs. And the thought popped into my head that I want my daughter to work a job like that while she’s in school or starts a career. I’m not saying that I’m a boomer who wants my kids to have to work for everything and start at the bottom. I hope to pay for her schooling and give her as much of a head start as possible. But, I want her to experience working in the service industry or doing manual labor, so she understands what it’s like for the rest of her life when she’s a customer.

    I actually caught myself thinking the other day when I was flying out of Changi Airport and noticed the staff entrance by the Starbucks, there was a cleaner there already working at 8am. I was picturing her waking up at 5am or 6am and taking a bus, and then the train to get to work, and changing into her uniform to begin a long shift. And I thought to myself, I can’t imagine having to do that. And then I remembered, I actually can imagine doing that, because I did it for years.

    I’m sure empathetic and socially aware people can put themselves in the shoes of people working blue-collar or service jobs. But I’m not sure if everyone can truly feel the weight of being stuck at that kind of job, beholden to customers and assistant managers, clocking in and out day after day for minimum wage unless you’ve lived that life. So, going forward I’m not going to shy away from that part of my life story, it isn’t something to be ashamed of or to avoid talking about in fear of being looked down on. I’m proud of working those jobs, they are mentally and physically harder than any stress from deadlines and KPIs in my current career. They made me who I am today, and I wouldn’t have it any other way.

    On my podcast, Before We Get There, I talk to interesting people like athletes, creatives, entrepreneurs, and more — about their journeys and often uncover times in their life like this that brought them to where they are today. You can find all of the episodes here.

  • Erica Eng on Rejection, Reflection, and Finding Freedom Through Art

    Erica Eng on Rejection, Reflection, and Finding Freedom Through Art

    Intro

    Erica Eng is a Malaysian comic artist and illustrator best known for her Eisner Award–winning graphic novel Fried Rice. Her work captures the quiet beauty of everyday life in Malaysia — the routines, the rituals, and the relationships that shape who we are.

    In this conversation, Erica talks about her creative journey from drawing as a child to publishing Fried Rice, a webcomic that started as a personal story and went on to win one of the world’s highest honors in comics. She shares the lessons she’s learned from rejection, why storytelling is a form of therapy, and how faith and family keep her grounded as she continues to create.

    Story Highlights

    • How childhood memories and book illustrations sparked her love for art
    • Applying to her dream school, getting rejected, and finding inspiration in that moment
    • How Fried Rice began as a webcomic and grew into an Eisner-winning book
    • Writing from personal memories and everyday Malaysian life
    • Balancing animation work, faith, and creative projects after graduation

    Quote

    “I idealized this journey of becoming an artist and going to a particular school and being successful in a particular way. But in the end, it was not an acceptance letter, it was a rejection letter.”

    About Erica Eng

    Erica Eng is a Malaysian comic artist and illustrator whose debut work, Fried Rice, won the prestigious Eisner Award for Best Webcomic in 2020. Her art is known for its quiet storytelling, capturing slices of life that reflect memory, faith, and belonging. Erica has spoken at creative and literary events including TEDx, and her book is now available in print across Malaysia and Singapore. Alongside her illustration work, she continues to explore new projects that merge art, writing, and reflection.

    Why This Conversation Matters

    Erica’s journey is about perseverance through rejection and the power of storytelling to make sense of life. Her honesty about faith, doubt, and creative growth reveals that success isn’t just about achievement — it’s about staying true to your calling even when the path shifts.

    Turning Points

    Erica’s defining moment came not with success but rejection — the email from her dream art school that didn’t go her way. That disappointment became the seed for Fried Rice, a story about ambition, family, and quiet resilience. Publishing it online led her to unexpected recognition, including the Eisner Award that changed her career. Later, working in animation and balancing faith reshaped how she sees success: not as fame or validation, but as faithfulness to her craft and her voice.

    Key Lessons

    • Rejection can redirect you. The “no” you fear might lead to the work you’re meant to create.
    • Everyday life is worthy of art. The ordinary can be extraordinary when seen with care.
    • Faith grounds creativity. Spiritual practice gives meaning beyond recognition.
    • Let the work lead you. Focus on the story, not the outcome.
    • Keep learning. Growth is about curiosity, not control.

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  • From Boxing Gloves to BBQ: 5 Life Lessons from an Unconventional Journey

    From Boxing Gloves to BBQ: 5 Life Lessons from an Unconventional Journey

    Sometimes, life takes us on unexpected journeys. My recent podcast guest is a testament to this, seamlessly weaving together two worlds that seem worlds apart: professional boxing and culinary entrepreneurship. From winning a prestigious boxing title to building a unique fusion food brand, their journey is packed with lessons on grit, passion, and adaptability. Here are the top five takeaways from our conversation, offering insights that can inspire anyone pursuing their dreams.


    1. Passion Transforms into Opportunity

    Every great story starts with a spark, and for my guest, that spark came during culinary school. What began as a fascination with curing and smoking meat turned into a small home-based business, smoking bacon in a backyard grill. They started by selling to chef friends, and through Instagram marketing, what was once a personal experiment quickly gained traction.

    This journey teaches us that passion is the first ingredient in the recipe for success. But passion alone isn’t enough—it’s the action you take, no matter how small, that transforms an idea into something tangible. Starting small doesn’t limit you; it lays the groundwork for future growth.

    If you have a passion project waiting on the sidelines, ask yourself: what’s stopping me from taking that first step today?


    2. Resilience is the Foundation of Success

    Success isn’t a straight line; it’s a winding path full of setbacks and comebacks. For my guest, this was true both in the boxing ring and in business. Early losses in their professional boxing career, including a controversial decision that felt like a “robbery,” were tough to swallow. Similarly, their initial ventures in the food industry weren’t all smooth sailing. They faced challenges like finding the right location, adapting to customer needs, and learning the nuances of restaurant management on the go.

    But what stood out was their perspective: setbacks aren’t roadblocks, they’re lessons. In boxing, a loss isn’t the end; it’s a chance to improve, to come back stronger. In business, a failed approach is an opportunity to pivot and innovate. This mindset of resilience—taking challenges in stride and moving forward—offers a blueprint for overcoming adversity in any area of life.


    3. Success is a Team Effort

    One of the most striking aspects of my guest’s journey was their deep appreciation for community. In boxing, their bond with their coach and gymmates created a support system that fueled their growth. Similarly, in business, their family and close friends played an integral role, from helping with grueling early-morning smoke sessions to encouraging them to keep pushing forward.

    This highlights a crucial lesson: success is rarely a solo endeavor. Behind every milestone is a network of people who lend their support, whether it’s through guidance, hands-on help, or simply being there during tough times. Building and nurturing these connections is as important as honing your craft.

    For anyone feeling overwhelmed by a big dream, remember: you don’t have to do it alone. Lean on your community, and don’t be afraid to ask for help.

    Photo by mintosko on Unsplash

    4. Adaptation is the Key to Growth

    If there’s one word that defines my guest’s journey, it’s adaptability. After finding initial success selling smoked bacon, they scaled their operations, opened a virtual restaurant in a cloud kitchen, and eventually transitioned to a dine-in restaurant. But this wasn’t a straightforward process. For example, their business in the cloud kitchen struggled to convey the essence of their Texan-Japanese barbecue concept, leaving customers confused and orders inconsistent.

    Rather than sticking rigidly to a failing model, they adapted. Moving to a physical restaurant space allowed them to interact directly with customers, share the story behind their food, and create a more immersive experience. They even invited regulars into the kitchen to see the smoking process firsthand, building a deeper connection with diners.

    The takeaway? Listening to feedback and being open to change can turn challenges into opportunities. Whether you’re running a business, pursuing a creative project, or simply navigating life, flexibility is a superpower.


    5. Balancing Ambition with Well-Being

    Balancing multiple passions—boxing and running a restaurant—is no easy feat. My guest described a grueling schedule: training six days a week in the mornings, managing restaurant operations throughout the day, and closing shop late at night. This relentless pace, compounded by the physical demands of weight-cutting and fight preparations, took a toll on their body and mind.

    While they managed to power through, they’ve since decided to take a short hiatus from boxing to focus on their business and health. This decision reflects an important lesson: ambition is admirable, but it should never come at the expense of your well-being. Learning to recognize when to push and when to pause is crucial for sustaining long-term success.

    If you’re juggling multiple priorities, take a moment to assess whether you’re giving yourself enough space to rest and recharge. Sometimes, slowing down is the fastest way forward.


    Final Thoughts

    What resonated most with me during this conversation was the idea that success isn’t about following a single straight path—it’s about navigating the twists and turns, learning from every stumble, and adapting to whatever comes your way. Whether you’re stepping into a boxing ring or launching a business, the principles of resilience, adaptability, and community apply universally.

    If this story sparked any reflections or lessons for you, I’d love to hear them. What challenges have you faced in pursuing your passions, and how did you overcome them? Let’s chat in the comments below—I’m always eager to hear your thoughts.

    Listen to the full podcast here:
    Youtube: https://youtu.be/yElYpWaLdF8
    Spotify: https://open.spotify.com/episode/0WZXin0EtfuvPnitj6xiJm?si=127f874e6fe54f3a

    And as always, stay tuned for more inspiring stories and lessons from my guests. Until next time!

  • 5 Insights on Growth and Discipline from Game Design to Jiujitsu

    5 Insights on Growth and Discipline from Game Design to Jiujitsu

    In this latest episode of Before We Get There, my guest shared valuable insights from decades of experience in both the gaming industry and Brazilian Jiujitsu. With a career spanning game development and teaching, alongside years of disciplined training in martial arts, his journey provided profound lessons on perseverance, adapting to challenges, and the pursuit of personal growth. Here are the top five takeaways from our conversation:

    1. The Reality Behind Dream Careers

    Many aspiring professionals see the gaming industry as a dream job filled with fun and creativity. However, my guest emphasized that game development is far from just playing games or having Nerf gun battles in the office. It’s a demanding field, akin to any major software development project, with tight deadlines, budget constraints, and immense pressure to deliver. The lesson? Passion for the product must be paired with a love for the process, or the reality might fall short of expectations.

    2. Perseverance Outlasts Talent

    One of the most resonant themes was the importance of perseverance. In Brazilian Jiujitsu (BJJ), my guest described how he spent years returning to training despite repeatedly feeling defeated and questioning his progress. He highlighted that while natural talent is impressive, it’s often those who simply keep showing up—no matter how tough it gets—who see the most success over time. This applies broadly: resilience and the willingness to endure challenges often outweigh initial skill or talent.

    Photo by Cesar Millan on Unsplash

    3. The Transition to Teaching and New Challenges

    After a successful run in game development, my guest shifted to teaching game design. This transition was driven by burnout from the high-pressure industry and a desire for a change of pace. Teaching brought its own set of challenges, including working with younger students who lacked professional experience. However, he adapted by recognizing the importance of nurturing enthusiasm and professionalism in his students, understanding that not everyone enters with the same motivation.

    4. Progress Requires Ownership and Active Learning

    In both game design and BJJ, growth doesn’t happen passively. My guest’s approach to continuous improvement involved taking ownership of his learning process—setting specific goals, practicing new techniques, and studying extensively on his own time. In game design, this meant meticulous testing and iteration. In BJJ, it involved trying new moves repeatedly, regardless of immediate success. The takeaway? True progress requires an intentional, proactive mindset.

    5. Discipline is the Foundation for Longevity

    Staying active and capable over the years comes down to discipline. Whether maintaining a clean diet to support training or knowing when to modify intensity to avoid injury, my guest’s routine highlighted that self-regulation is key. Discipline isn’t just about strictness; it’s about making choices that align with long-term goals over immediate gratification. This approach has allowed him to continue training intensively even into his late 40s.


    These lessons from our conversation underscore that resilience, continuous learning, and self-discipline are what truly sustain growth and fulfillment, whether in high-stakes careers or personal passions. Embracing these values can help anyone navigate their journey, no matter the field.

  • Inside the Journey of a Marketer: 5 Lessons in Authenticity and Career Growth

    Inside the Journey of a Marketer: 5 Lessons in Authenticity and Career Growth

    On my second episode of Before We Get There, I sat down with a guest whose marketing journey was anything but traditional. He shared valuable insights, from early setbacks in life and battling imposter syndrome to balancing life and work. Here are the top takeaways for those looking to grow both professionally and personally.

    1. Authenticity Isn’t Just a Buzzword, It’s Essential
    One of the most important points my guest emphasized was the role of authenticity in building a personal brand, particularly on LinkedIn. In a space often criticized for its “overly professional” or even inauthentic vibe, he found that staying true to himself brought a strong following and meaningful engagement. He learned that being genuine isn’t just about what you say, but about engaging consistently, and connecting with others on a deeper level. For anyone looking to grow their network or build a brand, his advice is clear: authenticity is what will make you stand out and attract the right audience.

    Photo by Nick Morrison on Unsplash

    2. Imposter Syndrome Is Part of the Journey
    He admitted that self-doubt—often called imposter syndrome—is something he still encounters. Seeing seasoned professionals with extensive careers often made him question whether his content was “good enough.” His approach to overcoming this was focusing on why he was sharing in the first place: to connect, to learn, and to help others. Staying grounded in his purpose helped him keep perspective, reminding him (and all of us) that even the most experienced professionals feel this way at times.

    3. Embrace a Nonlinear Career Path

    The guest’s career path was far from linear. He started out in business development before moving into marketing, giving him a unique perspective on both roles. This broad experience, he explained, actually strengthened his abilities in marketing by giving him insight into different facets of business. For anyone with an unconventional path, this serves as a reminder that varied experiences can be powerful assets, bringing a well-rounded perspective to any role.

    4. Don’t Be Defined By the Conventional Path
    Rather than sticking strictly to traditional career metrics like job titles and salaries, my guest discussed the importance of finding fulfillment beyond work. His perspective shifted over time, moving from “climbing the ladder” to finding a balance that allows him to prioritize family, health, and well-being alongside his career. This broader perspective is one we can all benefit from: success isn’t defined by external titles but by a fulfilling, balanced life.

    5. The Power of Adaptability and Staying Open to New Experiences
    In his career, my guest transitioned through various industries, from education to FMCG to technology. Each transition brought him fresh insights and valuable skills. He shared that working across industries kept him adaptable, teaching him how to thrive in different environments and teams. This adaptability ultimately led him to find his place in the fast-paced world of tech, where he feels right at home today. This conversation was a refreshing reminder of how much we can learn from others’ unique journeys. Whether you’re just starting out or looking to refine your path, these lessons provide a roadmap for approaching work—and life—with purpose and authenticity.

    This conversation was a refreshing reminder of how much we can learn from others’ unique journeys. Whether you’re just starting out or looking to refine your path, these lessons provide a roadmap for approaching work—and life—with purpose and authenticity.

    Find out who this guest is by watching on YouTube or listening on Spotify or Apple Podcasts.

  • Kyson Xu on Personal Branding, Perseverance, and Building a Career with Heart

    Kyson Xu on Personal Branding, Perseverance, and Building a Career with Heart

    Intro

    Kyson Xu is a marketing professional, content creator, and LinkedIn storyteller whose thoughtful posts on career growth, resilience, and authenticity have made him one of Singapore’s most relatable marketing voices. A former business development executive turned regional marketer, he’s built his career across industries — from education to FMCG to tech — while steadily growing his personal brand online.

    In this episode, we talk about Kyson’s journey from failing his A-levels to finding his footing in marketing, how he overcame imposter syndrome, and what it means to build a career that’s not just successful but meaningful. He shares lessons on LinkedIn growth, fatherhood, leadership, and how to keep showing up even when life doesn’t go as planned.

    Story Highlights

    • How failing his A-levels became a turning point in his life
    • Moving from business development to marketing
    • Growing an authentic personal brand on LinkedIn
    • Lessons on engagement, content, and community
    • Redefining success as balance, not status

    Quote

    “You fall down seven, you get up eight. That’s the spirit I think all of us should have, regardless of whatever environment we’re caught up in. It’s always about moving forward, understanding what worked, what didn’t work, and how we can do better.”

    About Kyson Xu

    Kyson Xu is a Singapore-based marketer and content creator known for his authentic, high-engagement presence on LinkedIn. With a background spanning sales, FMCG, and technology, he has built a career rooted in curiosity and resilience. Kyson is also a husband and father, balancing work, family, and personal growth while mentoring young professionals on building sustainable careers and personal brands.

    Why This Conversation Matters

    Kyson’s story is a reminder that success isn’t linear. His journey from academic setbacks to professional stability shows how persistence, self-awareness, and authenticity can redefine what achievement looks like. For anyone navigating uncertainty or feeling behind, this episode offers perspective on progress, humility, and the quiet power of consistency.

    Turning Points

    After failing his A-levels, Kyson questioned everything — his education, his direction, his worth. Over time, he found clarity through small steps, moving into business development and later into marketing, where his curiosity and people skills flourished. His transition into tech and content creation gave him the freedom to combine creativity and impact. As he built a family, he also redefined success: not as position or pay, but as balance, kindness, and fulfillment.

    Key Lessons

    • Authenticity builds trust. Your real voice attracts the right audience.
    • Failure is feedback. Every setback helps refine your direction.
    • Consistency compounds. Show up, even when it’s uncomfortable.
    • Work-life balance is built, not found. Life comes before work.
    • Success is kindness. Leadership is about integrity and care.

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  • The Weekend Wind-Down #5 – March 24, 2024

    The Weekend Wind-Down #5 – March 24, 2024

    I had a great week here in Singapore with a fantastic user event and a lot of productive meetings. Here’s this week’s list of tidbits to help you wrap up the weekend!

    Most interesting study this week
    Singapore is known for its long work hours, hustle culture, and competitive work and school environments. However, it was ranked the happiest country in Asia once again according to the World Happiness Report. I was interested to see that the happiness ranking started off lower (50th globally) for people under 30, and rose through each age bracket until peaking (26th global) for people over 60. Overall Singapore ranked 30th globally, just behind Saudi Arabia and Kosovo. Singapore is amazing and the convenience, safety, food, public parks, and melting pot of people are just some of the reasons I’m personally very happy here and am glad to have made it my home.

    https://www.straitstimes.com/singapore/singapore-ranked-happiest-country-in-asia-for-two-years-running-30th-happiest-globally

    What I listened to this weekend
    One of my favorite podcasts is Talks at Google, I like the straightforward format and quality of the speakers and content. This week’s episode featured Rudrani Chettri, a champion for LGBTQ rights in India, she has founded several initiatives including BOLD, the first transgender modeling agency in India (and one of the few in the world). It was amazing to hear her story and the work she has done, well worth a listen!

    Best email I got this week
    While preparing for a new ABM campaign I came across a tool called SendSpark that scales video messaging. I signed up for a free trial and was super impressed with the welcome email I got (pictured below). I like that it is short and to the point, the subject line is unusual and eye-catching, and it is sent from the CEO herself. I also think it is a great idea to ask these two questions right off the bat, which allows SendSpark to get intel on their competitors as well as spark a conversation with new users.

    What I’m watching this weekend
    I’m a huge fan of food shows so after I finally signed up for Disney+, mainly to get access to all the kids’ stuff for my daughter, I started watching Uncharted with Gordon Ramsey. While I’ve enjoyed his shows like Hell’s Kitchen and Kitchen Nightmares (I even once worked at a restaurant that was featured on the show), I really am enjoying his humble attitude and seeing him explore other cultures and cuisines. He’s still cocky and a bit over the top, but he really acknowledges the quality of the local foods and chefs and tries to pay homage to them while integrating his culinary skills.

    Best marketing post I read this weekend
    Jon Miller, cofounder of Marketo, published the post The Marketing Playbook I Helped Create Doesn’t Work Anymore. Here’s the New B2B Marketing Playbook. There were many great points, but the one that caught my attention the most was when he talked about the over-reliance on lead generation campaigns and how we need to put more attention on awareness campaigns and “harder to measure branding”. He points out that buyers today prefer to stay anonymous longer and not have to fill out a form to view content. This resonates with me, as that is in line with what we are currently seeing and although I had to get used to the shift in ungated content and no lead-scoring, the results we are getting for inbound are true hand-raisers with high intent and fantastic conversion rates.

    Most heartwarming moment of the weekend
    I watched the original Lion King with my daughter for the first time and while she didn’t sit through the whole thing, I loved experiencing her excitement and dancing during the songs. The best part was when Simba was running around the cave playing with Mustafa at the start of the movie, he calls “Daaad, daaaaad!”, and my daughter started doing the same thing. We are going to the zoo next week and I can’t wait to see how excited she gets about the animals!

    That’s all for this edition, I hope you had a great weekend and wish you the best for the last week of Q1!

    Note: My goal is to eventually move this newsletter to email format which will land in your inbox every Sunday evening (Singapore time). Subscribe here if you want to receive this by email after I make the change.

  • The Weekend Wind-Down #3 – March 10, 2024

    The Weekend Wind-Down #3 – March 10, 2024

    Wrapping up a bit of a tough week, came down with some kind of bug, but got through it and had a great executive roundtable event on Thursday. Took this weekend to relax and recharge and finally get back in the gym, so I had a great end to the week!

    Quote I’m thinking about this weekend
    OpenAI CEO, Sam Altman said, “95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI”. He predicts this will happen with the advent of Artificial General Intelligence, which will happen in around 5 years. Whether or not he is right about the timeframe and usefulness of AGI, I think this reinforces the idea that marketers and other knowledge workers need to be evolving to work together with AI to be more effective and efficient. AI may replace some jobs, and a portion of people from other jobs, just like previous technological advances have. But I believe that AI will be a powerful tool for those who embrace it, not a competitor.

    What I watched this week
    I meant to watch Slumdog Millionaire before my India trip, but I ran out of time, and in the end, I’m super glad I waited until I’d already been there. I think if I had watched it earlier, my view of Mumbai may have been skewed by the extreme nature of how the movie portrays it, which was clearly for storytelling purposes. In the end, I loved the movie and the city. There is certainly far more to Mumbai than the slums and gangsters the movie showed, but honestly, the movie could have been set in many countries around the world. So I don’t think it was meant to show India in a bad light but rather, it served as a vibrant backdrop to a classic story of hardship, love, and redemption.

    Most interesting study I saw this weekend
    This study by Ispos asked participants how confident they feel the global economy will be in 2024 versus 2023. The striking thing to me, was that the top six countries with the highest confidence were all in Asia. India, Indonesia, and China led the way, each with over 80% percent confidence. Singapore came in at 59%, while the US, UK, and Germany all were below 50%. How much this variance is due to the economic realities in each country, will have to be seen, but it does point to Asia (or at least Asian confidence) being on the rise.

    Ipsos Global Advisor – 2024 Predictions

    What I’m pondering this weekend
    I was incredibly inspired by International Women’s Day on Friday and the multitude of activities and posts I saw celebrating women and driving conversations around equality and empowerment. I’ve always been supportive of DEI initiatives and had many incredible women bosses, leaders, and colleagues throughout my career, but with a young daughter, I’m paying more attention than ever. And it got me thinking, what can men like myself who aren’t hiring for leadership positions (Forbes found that women still only make up 32.2% of senior leadership roles), do to be an ally? Is just treating women as the equals they are, standing up in the face of microaggressions, and calling out misogyny when we see it enough? Or is there more we can do?

    What I listened to this weekend
    Speaking of diversity, The New York Times podcast The Daily had an episode on Google’s Gemini AI chatbot, which made headlines in February when users found out that it would create inaccurate images by injecting diversity into prompts such as those for “a US senator from the 1800s”, “a 1943 German soldier”, and more. This seems to be because Google had included some additional prompting baked in, which was meant to counteract the problem of underrepresentation. But instead, resulted in inaccurate images being generated. Google had to put guardrails in place which stopped Gemini from generating images for certain types of prompts at all. The two main factors leading to this result were Google’s rush to catch up to OpenAI and Microsoft, and measures to “force” diversity into the results. Seems like a pretty clear microcosm of the question of how much affirmative action is the right amount.

    Biggest marketing learning reinforcement of the week
    I’ve always preached delivering value over sales pitches at conferences, webinars, and roundtables – and sometimes have had to deal with pushback from some people who want to pitch in front of every audience. There’s a time and a place for that, and it isn’t at top of the funnel events. With many solutions I’ve worked on having sales cycles from 6-12 months, there’s no rush to try to sell, it is far better to deliver valuable content and build up thought leadership and relationships first. This was reinforced when talking to my roundtable provider this week when he shared with me that many of his clients end up presenting a long slide deck or demo, only to be unable to run similar events in the future because people don’t want to sit there and listen to boring sales pitches.

    That’s it for this week, I hope you had a great weekend and are looking forward to next week!

    Note: My goal is to eventually move this newsletter to email format which will land in your inbox every Sunday evening (Singapore time). Subscribe here if you want to receive this by email after I make the change.

  • How To Make The Best Of a Bad Job

    How To Make The Best Of a Bad Job

    It is every professional’s worst nightmare. You’ve sent out dozens or hundreds of applications, gone through countless rounds of interviews, finally got one or more offers, chosen which to go with, negotiated your package, and then, a few days, weeks, or months in you realize that you’ve made the wrong move. Maybe the company is a mess, your colleagues are toxic, the job isn’t what was promised, your boss is a tyrant or countless other possible issues. But it is too late, what can you do? You just moved, it won’t look good on your resume to move again so quickly, plus you are already burned out on job-seeking. So you decide the best thing to do is to suck it up, keep your head down, and endure the misery for at least a year or more until you can find something better. But that’s not actually the best thing you can do, in this article I’m going to share some strategies with you to not only survive a bad job, but actually turn it around and thrive.

    Focus on what you can control
    Obviously, you won’t be able to affect if there is an awful CEO or develop a new product if the current one isn’t making it in the market. But by focusing on the things you can control, you can improve the situation around you. For example, if the processes are super disorganized and manual, make sure the work you do is as organized and automated as much as you can. Find the little things around you that you can control and improve instead of the bigger things you can’t affect and it will make your day-to-day work life better. The more time you spend improving what’s around you, the less effect it will have on your psyche and the stress of big-picture problems. And if you are able to deliver good results in a tough environment it will make you that much better of a professional and able to thrive even more at your future companies.

    Photo by kate.sade on Unsplash

    Do as much job crafting as possible
    Job crafting is a term I learned early in my career and I have implemented it in all my roles, which has really helped my professional development. The idea of job crafting is to influence your tasks and projects and mold them in the way that is most advantageous to you. That could mean diving into an area you want to gain more experience in, focusing on doing things that align with your strengths, or building out strategic projects that get you noticed by leadership. Now this doesn’t mean you can do whatever you want and ignore the basic requirements of your role, but what you can do is prioritize and modify what you are doing to give you the most benefits in the long run.

    One example of this I did in my career I’ve already written about here. That was to give myself more experience public speaking and improve my skill at it, or at least get over my fear of it. I was able to craft opportunities for myself to speak in front of audiences in the course of the work I was already doing. Another example was when I wanted to get better at video editing, I started several campaigns that would have video elements, and not only saved the company money by doing them myself but also improved my skills and created some great results.

    Start growing a garden around you
    At many bad jobs, you will find a lot of people who are pessimistic, stuck in their ways, and beaten down from having been in the environment too long. One way to combat this is to notice who the “gems” are and build relationships with them and help each other do better work and have more success together. They may not be on your exact team or someone you work with every day, but you will be able to see the people who care about their work and want to do better compared to those stuck in the mud. By building each other up, not only will you get better results, but you will also increase your and their morale and enjoy going to work more.

    I had this happen at a company I worked at previously where there were many old-timers who were just doing enough to get by and this had rubbed off on some of the newer people as well. In general, the culture was negative, new ideas and ways of doing things were always shot down and it took forever to get things done. At first, I became enmeshed in this atmosphere as well, it’s really contagious! But as I started to work on more projects I came across people who I could see wanted to do more and have more success. I didn’t become a ringleader or anything, but I did manage to work with them as much as possible and it made our work better and more fun.

    Make your accomplishments visible
    Even if your immediate team and boss aren’t great to work with, you can still build your network for your future career by doing good work and making sure it is noticed. Of course, you need to be balanced and not come across as a show-off. But there are ways to make sure you and your accomplishments get noticed without talking about yourself all the time. Personal branding isn’t just for influencers and entrepreneurs, your personal brand is also about how people see you within your company, and you should be actively working to improve it all the time.

    For example, in many of my roles, I have gone above and beyond to help other teams not related to my job function like HR, recruitment, and office management when they had things that would be improved with marketing skills. I have also taken on employee resource group leadership positions to support communities within the company and get a chance to know people outside my function and location. All of these kinds of actions, along with consistently delivering good work and getting your big accomplishments noticed by other teams will not only help you in your current role but also set you up for success down the road. You never know who will move to a new company and remember you as a great colleague and expert in your field.

    Photo by Andrew Teoh on Unsplash

    Plan for your exit
    While you are doing all of these things to make your current bad job as good for you as you can, you still should be setting yourself up for your next move. These days, especially in industries like tech, job-hopping doesn’t have nearly the taboo it used to. It is common for people to move after a year or two, especially if it is in an upward trajectory, it likely won’t be seen as a bad thing to future employers. You should always keep your resume updated, it will also help you with your yearly reviews with your manager when you track your accomplishments. It also helps to be active on LinkedIn and in-person networking. Once you feel the time is right, you’ll be ready to start applying for a better job, and you never know when someone might recommend you for a role, so you should always be ready.

    Hopefully, we all have the good fortune of never having a bad job, but the reality is most of us will eventually find ourselves in this situation. With the advice from this article, I hope you are able to make the best out of a bad job and come through stronger and more competent. I’ve also written specifically on how to deal with a bad boss here.