Category: Business

  • The Weekend Wind-Down #2 – March 3, 2024

    The Weekend Wind-Down #2 – March 3, 2024

    What a week! I’m writing this from Mumbai, having spent the last 4 days here for a work conference and some exploring. I’ve loved it here, the food is amazing, the city bustling, and the conference attendees energetic and ready to learn and grow. I hope to be back soon, but now on to the list!

    What I listened to this weekend
    I’ve been a big fan of Korean-American chef and entrepreneur, David Chang since I first saw him on Mind of a Chef. I’ve been a loyal listener of his podcasts and even went to Momofuku Ko in NYC before it closed. Often his podcasts are filled with hilarious and informative tirades on food, restaurants, parenthood, or culture and society. This week’s episode contained a hilarious ten-minute exploration of “the platonic ideal of a breakfast burrito” (starts at about 33 minutes in). Well with a listen if you are as passionate about breakfast as I am.

    Best viral post I saw this weekend
    I first saw this clip on Instagram, but it is being shared all over LinkedIn as well. People all over the world are impressed with a discussion in the Singapore parliament on AI and upskilling workers to remain competitive. The difference is striking when compared to the questioning of TikTok CEO, Shou Chew last month in front of the US Senate, when the US Senator appeared not to understand Singapore isn’t part of China.

    What I learned at my first conference in India
    Having spent the past 8+ years focused on Southeast Asia with only some time spent on the China and Australia markets, I was excited to hold my first work event in India. I wasn’t disappointed. In some ways, the energy of the delegates reminded me of Indonesia, with everyone being very curious to learn and eager to implement solutions to help them grow. Other than the interest in talking to us and seeing our solution, the other thing that stuck out was the style of sessions at the conference. I always feel that sessions like fireside chats or panels are more engaging than solo presentations, but I would say most times I only see 20-30% of the sessions being something without slides. Here it was completely the opposite, not only were there 4 panel sessions (plus my company’s fireside chat), all of the panels were huge, with 5-to 10 people on stage sharing their expertise. This makes things way more engaging for the audience and it was great to hear from so many CFOs and Heads of Treasury from both India-born companies and MNCs.

    Best LinkedIn hack I worked on this weekend
    LinkedIn launched the Community Top Voice badge last year, rolling it out to selective users who are able to contribute to Community Articles and earn a badge in various topics. After seeing these contributions start to pop up in my feed, I took the plunge and started contributing as well. After less than a week of contributing to 2-3 articles a day, the “Top Lead Generation Voice” badge appeared on my profile yesterday. I think this is a good way to engage on LinkedIn, because most people don’t ask questions in their own posts, so you can really share your expertise and read what others have to say.

    Blog post I’m excited to share
    Using ChatGPT can still be a bit of a touchy subject. On one hand you have all kinds of influencers and solo-preneurs sharing how you can build businesses just by using AI tools and get rich quickly. On the other hand, people are cautious about using it for their work both from the fear it could make them replaceable, and because they don’t want to seem lazy or put out low-quality work. In this post I share some practical ways I use ChatGPT that doesn’t compromise my work and allows me to save time and get more done.

    Coolest place I visited this weekend
    I decided to get out of the city and see another side of India, and I’m so glad I did. Lonavala is a Hill Station about two hours from Mumbai. There are incredible historic and natural sites in the area. My favorite was Lohagad and Visapur forts, which tower imposingly over the plains below. The forts have been occupied by various empires over the last 700+ years and were an amazing sight to see. It was a great reminder to get off the beaten path when traveling. I planned the excursion myself and was the only non-Indian I saw there. The total of around 6 hours getting there and back wasn’t very fun, but it was totally worth it in the end!

    That’s all for this week, have a great week folks! I hope you had a great weekend and a productive week ahead.

  • The Top 5 Ways I Use ChatGPT For B2B Marketing

    The Top 5 Ways I Use ChatGPT For B2B Marketing

    There’s rightly been a lot of hype over the past two years on generative AI and how it can increase productivity and automate parts of your work. You can find countless articles and videos on how to use ChatGPT to come up with business ideas, create content, code, and more. But I think it is a real danger to over-rely on using AI at this stage, it can do amazing things, but the work needs to be carefully checked by a human for accuracy, plus, people are already starting to be able to recognize AI-generated content so it likely needs to be rewritten with a human touch if you have it create complete blog posts or articles.

    The key to success is to utilize AI strategically for what it’s good at, but still use some good ol’ fashioned elbow grease to fine-tune the output. In this article, I’m not going to share how to get rich or write a book with AI, but I am going to share real actionable use cases that marketers and others can implement today that save time and produce good results, without compromising the quality of your work.

    Brainstorming
    ChatGPT is pretty decent at brainstorming with the right prompt, but you will need to be specific to get good results. I find that often the ideas are either too similar with small variations, or on the opposite end, completely out there and not in line with what your original idea was. You need to give a detailed prompt with clear parameters. Pro tip: You can customize ChatGPT by providing some baseline information that it will use when relevant for all your prompts. This saves you from providing background info for each prompt. I suggest you save several versions depending on what you plan on using it for. For work, you can include a description of your target audience, value proposition, and other relevant details that it can pull from.

    Research
    Rather than searching and visiting many sites you can ask ChatGPT and get the information you need. I do suggest you be very careful with this though, as it can generate incorrect information, so I usually only do this for topics I am already familiar with and will be able to recognize inaccuracies. I find it is very good for thought exercises, and exploring concepts and theories that I have and want to talk through. These may not be important or valid enough to discuss with another person, but using ChatGPT allows me to articulate and flesh out my thoughts and get decent feedback.

    Summarizing
    This is one of my favorite use cases for ChatGPT. As marketers, we are often creating multiple pieces of content for a single campaign. For example, for a webinar, you may need a description for the landing page, another one for an invitation email, text for a social post, another for direct invites, etc. ChatGPT is very good at helping you come up with different versions, as long as you have a solid version for it to work off of. Again, you need to be precise in your prompt (tone/style, word count, channel, etc) and edit the output, but you can definitely save time in most cases.

    Working on B2B marketing with ChatGTP
    Photo by Mojahid Mottakin on Unsplash

    Outlines
    It is much more useful to use ChatGPT for creating outlines for content like blog posts, rather than having it write the whole thing. You will probably still need to edit and clean up the output (it tends to generate extremely long section titles for example) and ensure everything is compelling and makes sense. So using ChatGPT for outlines can be useful, but until you get used to it, you may end up spending more time fine-tuning than if you just did it yourself. I often have it spit out several versions and then pick and choose what I think would work best.

    Repurposing
    This is another strong contender for my favorite use case. If you want to repurpose content, turn a blog post into an infographic for example, ChatGPT is very good at pulling out the highlights and formatting them in a way that is good for your new content. You just have to be very exact with your prompt, like telling it not to add anything new. One example of this is when I used an AI transcriber to get a text file of a webinar, and then used ChatGTP to turn that into an article. There was still a lot of work for me to do, I had ChatGPT summarize the talk first and order the key themes into sections, then I went back and expanded on each one, then took those points and wrote an article-style post from it instead of bullet points. But it still saved me probably 4-5 hours of work by using AI instead of doing everything myself.

    In conclusion, I think it is important for marketers to start using AI if they don’t want to fall behind. As with any new technology, there will be early adopters and then it will become mainstream and accepted by almost everyone. We are still in the early adoption phase for marketers using ChatGPT in their daily work, so now is the best time to get started. Just don’t fall into the trap of trying to let it do your work for you or you’ll end up with subpar results and be a worse marketer. I hope you try these 5 use cases and let me know how else you use ChatGPT in the comments!

    If you liked this post, you may like to read My Simple 5-Step Process For Creating Great B2B Content.

  • The Weekend Wind-Down #1 – February 25, 2024

    The Weekend Wind-Down #1 – February 25, 2024

    Hello friends! I’m starting a new project today and am excited to share it with you. I’ve long been a fan of Tim Ferriss, first from his podcast, then books, and over the last few years, his weekly newsletter “5-Bullet Friday”. Tim provides a short curated list of everything from book and music recommendations, to gadget suggestions, poems and quotes to ponder, and more. I love the format of short bite-sized points of interest that are easily digestible and don’t take a lot of time to read.

    For my version, I wanted to deliver some value on Sunday evenings as the weekend is winding down and we are preparing for a new week. Especially after having my first kid, weekends can be a blur of activities, errands, and trying to fit in relaxation. We’ve all felt the “Sunday Scaries” when it gets to be late in the day and we wonder where the weekend went. This newsletter will be my way of ending your Sundays with a small dose of valuable curated content: personal and career growth tips, interesting things to ponder, and more. The topics will change from week to week, but in general, I will stick with some core areas that I am focused on in my life, so if you’re anything like me, I think you’ll find it useful. I look forward to taking this journey with you!


    1. How I’ve been utilizing ChatGTP this weekend
      I found out that the mobile app has a conversation mode with real-time two-way voice chat. I’ve started using this to practice speaking, answering questions, roleplaying networking, or other times I want to improve my communication. It even transcribes your speech afterward so you can see how many umms and ahs you said! I don’t think you need to learn how to be a “prompt engineer” or take courses to learn how to utilize ChatGTP and other AI tools, it’s more important to think of use cases that benefit you and then improve how you interact with the AI so you get better results.
    2. What I focused on this weekend to improve my work
      Planning agendas for syncs and 1:1s! If your calendar is anything like mine, you have a bunch of recurring 1:1s scheduled throughout your week. I’ve committed myself to sharing an agenda with a list of topics to cover before the meeting. This allows me to organize my thoughts and gives the other person a chance to prepare for our meeting. Something basic that I have done on and off, but I believe being consistent about it will really help my meetings be more productive!
    3. What I listened to this weekend
      This January Recap Episode of The Time Ferriss Show had a ton of great clips and sparked the idea for this newsletter. The highlight for me was Chris Beresford-Hill‘s discussion on how to come up with great ideas. I found this quote particularly valuable “Time kills all deals, for sure, and it kills momentum and it kills energy.” when discussing making decisions quickly.
    4. What I read this weekend
      beehiiv shared the average open rates for all emails sent on their platform in 2023 in this blog post. It was an astonishing 38.7%! I honestly haven’t heard of them before, but with that kind of success, I’m definitely going to pay more attention to what they do and how they help marketers.
    5. My most gratifying moment of the weekend
      A friend from the gym where I train jiujitsu, muay thai, strength training, etc. who is earlier in her career, happened to receive a new job offer right before our training session started. She immediately asked for my opinion on the role and company. It was an honor to be able to offer her my view and see that she valued my opinion. Most of us should reflect more on how far we’ve come and realize our experience is valuable and worth sharing with people younger than us.
    6. The most interesting post I saw on LinkedIn this weekend
      Wes Kao shared this post on Grammarly’s 2024 State of Business Communication Report and how much miscommunication happens for marketers during their work. Highlights: “Marketers spend 26 hours/week on written communication, which is the most of any team surveyed.” and “Marketers spend 49% more time than the average knowledge worker responding to written communication from others, which is more than any other function.”

    That’s all for this week, I hope you had a great weekend and will have an even better week ahead!

    -Nicholas Braman

    Note: My goal is to eventually move this newsletter to email format which will land in your inbox every Sunday evening (Singapore time). Subscribe here if you want to receive this by email after I make the change.

  • 4 Key Trends For Successful B2B Marketing in 2024

    4 Key Trends For Successful B2B Marketing in 2024

    Introduction

    The year 2024 promises a continuing evolution in the landscape of B2B marketing as businesses gear up to embrace the integration of advanced technologies and a heightened reliance on data-driven insights. At the forefront of this transformation is the pervasive influence of Artificial Intelligence (AI), fundamentally altering the way marketers approach analytics, attribution, and content creation. In this article, I’ll go into the key facets of this evolution, exploring the rise of AI in B2B marketing, as well as other key trends I plan to focus on to take my marketing efforts to the next level over the year.

    1. Utilizing AI for Marketers

    AI has been a hot topic for a while, but really came into its own over the past year plus, after the public release of ChatGTP. There’s been plenty of scare-mongering articles about AI taking over jobs, but in my opinion, it is the marketers who embrace AI the earliest that will continue to thrive and stay ahead of the curve. Learning to utilize AI to supplement our existing skills and expertise is key to future-proofing your career and workflows. We need to be evolving with AI, rather than avoiding or shunning it. I’ve started using ChatGTP and other AI tools for all kinds of tasks from transcribing interviews to summarizing lengthy text, brainstorming, and more. This saves me time and allows me to focus on more strategic work that elevates our marketing team’s results.

    We are all in the learning stages of how to best use AI tools, even though many people are promoting themselves as experts, we are all just starting on this journey. I think it is important for everyone to get hands-on and figure out the best use cases for their own strengths, weaknesses, and daily work flows. It is also vital to learn the limitations of these AI tools and not rely on them without checking their work and modifying it to sound more human and maintain authenticity and brand voice. To fully harness the potential of AI, marketers must integrate these tools into their workflow thoughtfully. In 2024 AI will play a pivotal role in streamlining processes, enhancing creativity, and delivering content that speaks to the audience in a personalized manner for those marketers that learn to leverage it in the right ways. 

    Photo by Mojahid Mottakin on Unsplash

    2. Challenges in Data Analytics and Attribution

    Analytics and attribution have been challenges in every role I’ve had and will continue to be an area where B2B marketers can get ahead of the competition if they put a concentrated effort into optimizing these areas. Marketers must grapple with ensuring that the contributions of various touchpoints are correctly assigned and so they can optimize marketing spend and improve ROI. This is a key collaboration point between sales, business development, and marketing teams and success here will help both teams make better strategic decisions and deliver stronger results.

    From the marketers I’ve talked to, and within my own experience, currently, most marketing teams are struggling with just getting accurate data to make manual insights. But one area I hope makes progress in 2024 is the integration of AI in marketing automation platforms and CRMs. I can’t wait until these systems can collect, organize, and interpret the data effectively to derive actionable insights with minimal human input. 

    I will be working on utilizing the AI tools available not only to overcome existing challenges but also to harness the true power of data for strategic impact. The year 2024 holds the promise of a more efficient, insightful, and collaborative future for marketers ready to navigate the challenges and embrace the opportunities presented by the integration of AI in data analytics and attribution.

    3. Influencer Collaboration in B2B Marketing

    While influencer marketing has long been associated with B2C, it’s gaining traction in the B2B space in 2024. B2B marketers are recognizing the value of collaborating with industry experts, thought leaders and influencers to amplify their brand messaging. Strategic partnerships with influencers can help businesses build credibility, reach a broader audience, and create authentic connections within their industry. This trend involves identifying key influencers in the B2B space and developing meaningful collaborations that go beyond traditional advertising to include thought leadership content, co-hosted events, and joint product promotions.

    I first used an influencer for a Microsoft 365 promotion in 2017, and while the results gained were mostly vanity metrics then, this trend has continued to gain steam. Over the past few years, I’ve focused more on gaining customer advocacy and demonstrating social proof to my prospects with good results. I believe one key difference from B2C influencer marketing is the need to find people who love your solution and work on their personal brand, rather than providing someone who already has an audience and convincing them your solution is great. I’ve working on this by providing speaking opportunities, nominating them for awards, having them participate on panels and at roundtables, and more. Continuing to grow these relationships and collaborate with leaders in my target audience community will be key to long-term success.

    Photo by Claudio Schwarz on Unsplash

    4. Leveling Up In-Person B2B Marketing Events For Increased Engagement

    The last trend I see for B2B marketing in 2024 is the need for improving in-person event experiences. In early 2022 when face-to-face events started again after the pandemic I was surprised by how eagerly they were attended. I think people were eager for that form of interaction and starved for networking and human interaction after two years of lockdowns and virtual engagement. However, starting last year I saw that start to slow down, almost as if people burned themselves out going to events and weren’t interested in attending so many. It didn’t help that many organizations, mine included, went all-in on events, and got used to high attendance rates and hungry participants.

    Going into next year, I predict that it is not going to be enough just to book a bunch of conferences and show up with some notebooks and pens. Marketing teams will have to rethink their event strategy and the formats they use if they want to get attendees and continued engagement. Not only will it be important to be extremely strategic about which events to invest in, but marketers will also need to be creative in the content they deliver and the interactions they have. Last year I pushed for an increase in small-scale roundtable discussions over large conferences and next year I will be doing even more to move away from slide presentations to more interactive sessions, I think if they want to stand out, other marketing teams will need to do the same.

    Conclusion

    In conclusion, as we look ahead to the landscape of B2B marketing in 2024, it is evident that embracing the transformative power of Artificial Intelligence (AI) is not just a trend but a necessity for staying competitive. While the initial learning curve exists, the key lies in thoughtful integration, understanding the tools’ limitations, and maintaining authenticity. The marketers who proactively engage with AI, experimenting with its applications and learning from hands-on experiences, are poised to thrive in an era where data-driven insights and creative augmentation become indispensable.

    Finally, the trends of influencer collaboration and reimagining in-person events underscore the evolving nature of B2B marketing. Building authentic relationships with influencers and adopting innovative event formats are keys to success in 2024, as marketers navigate an environment where credibility, engagement, and strategic creativity take center stage. In embracing these key trends, B2B marketers can position themselves for a future marked by efficiency, insightfulness, and creative success.

  • How To Make The Best Of a Bad Job

    How To Make The Best Of a Bad Job

    It is every professional’s worst nightmare. You’ve sent out dozens or hundreds of applications, gone through countless rounds of interviews, finally got one or more offers, chosen which to go with, negotiated your package, and then, a few days, weeks, or months in you realize that you’ve made the wrong move. Maybe the company is a mess, your colleagues are toxic, the job isn’t what was promised, your boss is a tyrant or countless other possible issues. But it is too late, what can you do? You just moved, it won’t look good on your resume to move again so quickly, plus you are already burned out on job-seeking. So you decide the best thing to do is to suck it up, keep your head down, and endure the misery for at least a year or more until you can find something better. But that’s not actually the best thing you can do, in this article I’m going to share some strategies with you to not only survive a bad job, but actually turn it around and thrive.

    Focus on what you can control
    Obviously, you won’t be able to affect if there is an awful CEO or develop a new product if the current one isn’t making it in the market. But by focusing on the things you can control, you can improve the situation around you. For example, if the processes are super disorganized and manual, make sure the work you do is as organized and automated as much as you can. Find the little things around you that you can control and improve instead of the bigger things you can’t affect and it will make your day-to-day work life better. The more time you spend improving what’s around you, the less effect it will have on your psyche and the stress of big-picture problems. And if you are able to deliver good results in a tough environment it will make you that much better of a professional and able to thrive even more at your future companies.

    Photo by kate.sade on Unsplash

    Do as much job crafting as possible
    Job crafting is a term I learned early in my career and I have implemented it in all my roles, which has really helped my professional development. The idea of job crafting is to influence your tasks and projects and mold them in the way that is most advantageous to you. That could mean diving into an area you want to gain more experience in, focusing on doing things that align with your strengths, or building out strategic projects that get you noticed by leadership. Now this doesn’t mean you can do whatever you want and ignore the basic requirements of your role, but what you can do is prioritize and modify what you are doing to give you the most benefits in the long run.

    One example of this I did in my career I’ve already written about here. That was to give myself more experience public speaking and improve my skill at it, or at least get over my fear of it. I was able to craft opportunities for myself to speak in front of audiences in the course of the work I was already doing. Another example was when I wanted to get better at video editing, I started several campaigns that would have video elements, and not only saved the company money by doing them myself but also improved my skills and created some great results.

    Start growing a garden around you
    At many bad jobs, you will find a lot of people who are pessimistic, stuck in their ways, and beaten down from having been in the environment too long. One way to combat this is to notice who the “gems” are and build relationships with them and help each other do better work and have more success together. They may not be on your exact team or someone you work with every day, but you will be able to see the people who care about their work and want to do better compared to those stuck in the mud. By building each other up, not only will you get better results, but you will also increase your and their morale and enjoy going to work more.

    I had this happen at a company I worked at previously where there were many old-timers who were just doing enough to get by and this had rubbed off on some of the newer people as well. In general, the culture was negative, new ideas and ways of doing things were always shot down and it took forever to get things done. At first, I became enmeshed in this atmosphere as well, it’s really contagious! But as I started to work on more projects I came across people who I could see wanted to do more and have more success. I didn’t become a ringleader or anything, but I did manage to work with them as much as possible and it made our work better and more fun.

    Make your accomplishments visible
    Even if your immediate team and boss aren’t great to work with, you can still build your network for your future career by doing good work and making sure it is noticed. Of course, you need to be balanced and not come across as a show-off. But there are ways to make sure you and your accomplishments get noticed without talking about yourself all the time. Personal branding isn’t just for influencers and entrepreneurs, your personal brand is also about how people see you within your company, and you should be actively working to improve it all the time.

    For example, in many of my roles, I have gone above and beyond to help other teams not related to my job function like HR, recruitment, and office management when they had things that would be improved with marketing skills. I have also taken on employee resource group leadership positions to support communities within the company and get a chance to know people outside my function and location. All of these kinds of actions, along with consistently delivering good work and getting your big accomplishments noticed by other teams will not only help you in your current role but also set you up for success down the road. You never know who will move to a new company and remember you as a great colleague and expert in your field.

    Photo by Andrew Teoh on Unsplash

    Plan for your exit
    While you are doing all of these things to make your current bad job as good for you as you can, you still should be setting yourself up for your next move. These days, especially in industries like tech, job-hopping doesn’t have nearly the taboo it used to. It is common for people to move after a year or two, especially if it is in an upward trajectory, it likely won’t be seen as a bad thing to future employers. You should always keep your resume updated, it will also help you with your yearly reviews with your manager when you track your accomplishments. It also helps to be active on LinkedIn and in-person networking. Once you feel the time is right, you’ll be ready to start applying for a better job, and you never know when someone might recommend you for a role, so you should always be ready.

    Hopefully, we all have the good fortune of never having a bad job, but the reality is most of us will eventually find ourselves in this situation. With the advice from this article, I hope you are able to make the best out of a bad job and come through stronger and more competent. I’ve also written specifically on how to deal with a bad boss here.

  • Best Strategies for Dealing With a Bad Boss

    Best Strategies for Dealing With a Bad Boss

    There’s an age-old cynicism about having a bad boss that has resulted in countless memes, jokes, TV show plots, and more. But the truth of the matter is, whether you have a great or horrible boss, it is in your best interest to impress them and do your best to make them appreciate you and your work. You should be actively thinking of ways to make your boss see your value, actually even more so if you think they are a “bad” boss. I’ve had amazing bosses and truly awful ones in the course of my career, and frankly, I wasn’t able to keep to this goal all the time. But now, with a lot of working life under my belt, I think those of you who are struggling with bad bosses can learn from some of the lessons I’ve learned and strategies I’ve developed.

    Don’t take things personally
    If you really do have a bad boss, you and everyone else around you probably knows it. Sometimes it may feel like you are being singled out or taking the brunt of the criticism, but try not to take it personally. This isn’t about you, it’s about them. It can be frustrating when you are working hard and doing your best, but your boss doesn’t recognize it, it may even feel like your co-workers and other leaders won’t notice either because of all the criticism you are taking. But more than likely they do appreciate your good work, it is just hard for them to stick their neck out on your behalf.

    If you are able to let the criticisms and way your bad boss treats you go it won’t take such an emotional toll on you. In fact, you may be able to see it as a positive, if your boss didn’t see you as capable, or even as a threat, they likely wouldn’t pay so much attention to you at all. Or on the other hand, if they treat everyone the same way, then it really isn’t personal and you can let it go. At one of my jobs, I got yelled at by my boss on my second day, she was explaining how a system worked to me and I asked a follow-up question using standard industry terminology. She instantly started berating me and acting like I was stupid because that wasn’t the phrasing they used at this company. I felt horrible for a long time afterward, especially because this happened in the middle of a sea of cubicles and I thought everyone else agreed with her and thought I wasn’t an idiot. It wasn’t until later when I became closer to some other colleagues that they told me how ridiculous she was being and I shouldn’t feel bad.

    Photo by engin akyurt on Unsplash

    Rise above the noise
    With a bad boss, or in any toxic workplace, it is easy to get bogged down in petty drama that doesn’t matter. Especially if you are junior, you can get pulled in many different directions and now know where you should be putting in your efforts. I’ve found that it is best to pick one or two areas you know you can make measurable and visible impact in and focus your efforts there. Do the minimum to do what is required in other areas, but make a bet on these keystone projects and be sure to see them through to a successful conclusion. 

    If you have chosen the right projects, other teams and leaders will see your success, and even if your boss resents it, you will have accomplishments under your belt and have gained good experience. If you can combine this with the last strategy of making your boss look good, then it will be a win-win for everyone and may even start to turn the tide of your relationship with them.

    Become indispensable
    This is good advice even if you have a great boss, but if you have a bad boss it becomes even more important. And this doesn’t just mean kissing ass and becoming a lackey for your boss. But become a trusted indispensable partner for the teams you collaborate with as well. Honestly, there are enough bad workers in the world, it doesn’t take much to be someone people love to work with. Be polite, respond on time, be proactive, don’t shove responsibilities off on others, bring ideas and your expertise to the able, and you’ll already be far ahead of most people.

    If you become seen as someone who is reliable and indispensable to getting things done in your function, even your bad boss won’t be able to get in the way of you being recognized by the overall team. Of course, it also helps to build the relationship with your boss as well, with both bad and good bosses I have done things like going the extra mile to help them with urgent projects, stepping up to do things that don’t fall under my scope and made sure to deliver what they need. You don’t want to be walked all over by a bad boss, but sometimes by doing a little more at the right time, you earn their trust and ease the relationship bit by bit.

    Photo by CoWomen on Unsplash

    Adapt to them
    This is also actually true for both bad and good bosses, but much more vital for the poor ones. Jocko Willink has said “Sometimes you just have to play the game.” and I completely agree. If your boss has some request that isn’t logical or there is a better way, you have to judge which battles to fight, and a lot of the time it isn’t worth it to be right, it is easier and helps your relationship more just to do it the way they ask. 

    I think this is also really important in a more general sense of your boss’ working style and priorities. In my last two roles, I went from a boss who was very big picture-oriented, they didn’t care how I got things done as long as they were done correctly. And the projects they were attracted to were big and ambitious, things that would be highly visible and make a splash. My next boss was extremely detail-oriented and wanted to know everything down to the tiniest element. They were also super conservative and wouldn’t give the go-ahead for any initiative that didn’t have an almost 100% chance of success. Going from these two extremes took me a lot of time to adjust to, but when I was finally able to adapt to the new boss our working relationship got a lot better and we were both happier.

    Make your boss look good
    This can be painful, especially if you and your boss really don’t like each other, but it might be the most important strategy. This can be little things, like when you are talking to people about your projects, use “we” instead of “I”, even if your boss or coworkers didn’t do anything on it. I also have made it a point in several of my roles to find awards and recognitions I would put my boss up for, I tried to make them look good by giving them PR opportunities in media, having them highlighted internally, etc. This also may be harder if you have a bad boss, but it feeds their ego, which is the source of a lot of problems for toxic managers. In the end, if your boss looks good, you end up looking good too. And even if they don’t admit it out loud, they will see you are making efforts to up their status and will appreciate it. 

    With all this being said, sometimes when the boss is bad enough, you just have to cut ties and get out of there. But I believe with these strategies a lot of “bad boss” relationships can be improved enough to at least make them tolerable to the point you can keep progressing in your career and experience even if you are stuck in that role for a while. If you liked this article, click here to read about The Worst Career Advice I’ve Ever Heard.

  • The Worst Career Advice I’ve Ever Heard

    The Worst Career Advice I’ve Ever Heard

    I’m sure you’ve heard it as well, “Underpromise and over-deliver.” This phrase is commonly said to get you noticed by leadership, build your personal brand, pave the road to promotions, and make you the best teammate ever. But I think it’s bull. Sure, it sounds good when you first hear it, at a glance, you will be more successful and do better work than people expect, so you’ll look great. But if you really think about it, it’s not only unrealistic, but if you live by this motto you will frustrate your managers and are likely too egotistical to be a great teammate. Don’t follow this horrible career advice if you don’t want your career to go up in flames.

    The first part of the saying “under promise” is a surefire way to ruin your reputation. Let’s say your boss asks you to complete a report in 5 days, you underpromise, telling him you need 7. Does that sound like a good way to do things? In other cases, it isn’t even possible to underpromise. If you are delivering an event and you play down the expectations for how great the content and decorations are going to be, what good does that do you? I think this phrase appeals to people with imposter syndrome, who aren’t confident in their skills, or want an out if things don’t go well. If you consistently tell your boss that you can only deliver a percentage of what they are asking you to, you aren’t going to have a great relationship with them.

    Photo by Sigmund on Unsplash
    Photo by Sigmund on Unsplash

    The second part of the saying “over-deliver” sounds nice, and it would be great if you could always do that. But it just isn’t possible, realistic, or in some cases even wanted. Honestly, if every time you outperform what you said you can deliver, first of all, it becomes pretty obvious what you are doing, secondly it means your predictions are wildly off-base and you probably don’t have the expertise or handle on your time management that you should. For salespeople, they often need to set forecasts of how much in sales they expect to bring in the next quarter, if they consistently under-forecast, something is wrong and their boss will work with them to fix it. It is nice once in a while to have a good surprise, but consistently being wrong in your forecasts just shows you don’t know your business well enough.

    In my opinion, much better career advice would be to “Manage expectations and deliver high-quality work.” But that’s not nearly as catchy. There are definitely times when you need to manage expectations when you know from your expertise that what you are being asked to deliver is unrealistic. It is an important skill to communicate that clearly and effectively while not sounding like you are making excuses or not willing to work hard. If you follow the second half and consistently deliver great work with measurable impact, you will be on track to outperform the vast majority of other workers.

    So don’t underpromise and over-deliver in the hopes of making yourself look good. Look good by being good, and you’ll go far.

  • 5 Ways to Get The Most Out Of Marketing Interns

    5 Ways to Get The Most Out Of Marketing Interns

    Over the course of my career, I’ve had the chance to mentor interns in several different roles. I’ve also had full-time employees reporting to me, but I feel the role of mentoring interns is a bit different, so today I want to dive into the lessons I’ve learned and the best ways I found to make their internships productive for both of us. In Singapore, it is common for university students to have multiple internships of 3-6 months before they graduate, so it can be a great way to supplement your team while you are in the growth phase. Longer internships are definitely better, but if you follow these lessons, you can feel great even about shorter time frames.

    Utilize their strengths
    Although interns don’t come in with much work experience, they do have transferrable skills from school that you can put to use on day one. I’ve found that research and writing projects are especially good to start with because not only will the intern be able to learn about your industry and solution at the same time as doing the work, it is also an easy kind of project to monitor and provide feedback on. I’ve had all of my interns research and write blog posts as some of their first tasks, and eventually, they even came up with topics I hadn’t thought of before. Competitor research was another area that I had interns work on, and since something like a battlecard has a fixed format, it is easy for them to replicate.

    Let them try a variety of projects
    I’ve heard from my interns that in some experiences, they get tasked with doing the same thing, like data entry for the whole internship. That’s not an ideal situation for anyone. First of all, if they are bored and feel under-utilized, they won’t be motivated to do good work. Secondly, you should be fair to your interns and give them a chance to learn new skills while they work with you, not just pass off work that no one else wants to do. Thirdly, as interns are new to the working world, neither of you knows what their strengths are or what they might excel at. I had one intern who I started having edit videos, and even though she had never done it before, ended up doing an amazing job.

    Photo by Headway on Unsplash

    Leverage their new perspectives
    Interns come in with fresh eyes and a different outlook than other employees. If you play your cards right, you can translate that into new ideas and ways of doing things that break the mold of what you’ve already been doing. Since it will likely be the first time they are doing a lot of tasks, they can come up with out-of-the-box ideas that we have blinders to, just because “it’s always been done that way”. In one of my roles, we had a lot of customer queries coming in, we had a system in place to rotate the responses, and it worked well enough, so we hadn’t bothered to improve it. After a few weeks on the job, a new intern came to me with an idea to streamline the process and make everything more trackable, after working out a few kinks with her, we gave it a shot and it worked great.

    Provide guidance, not instructions
    When you’re experienced at doing something, it is hard not to tell someone you are mentoring exactly what to do step-by-step. But doing that isn’t going to get you the best results, and it isn’t good for your intern’s development either. It is much better to provide the goal, the parameters of what you need the outcome to be, some suggestions on how to get started, and then let them go to work. Check in regularly to answer questions and provide feedback if needed, but don’t micro-manage, let them figure things out on their own. During the pandemic I had an intern who I tasked with creating paid ad campaign reports, I showed her an example of what I had been using, let her spend some time on training resources, and told her how I was using the reports, and sent her off. Within a few iterations, she had more comprehensive and readable reports than before, and we were able to make some critical decisions based on what they showed.

    Create opportunities to work with different teams
    I view an internship as a two-way street, you are getting the benefit of an extra pair of hands without the cost of another headcount, and they are getting experience and exposure in a role they wouldn’t qualify for full-time. I feel I owe them the opportunity to see different parts of the business and learn how other teams work, not just keep them stuck in a marketing bubble. This will help them later on in their career and may even change their career path. In marketing there are always good opportunities to collaborate with sales, business development, product, and customer teams. By having interns involved in projects with some of these teams they will not only be able to better understand how marketing impacts the business, they will also see what other functions they might be interested in, and give those teams fresh perspectives as well!

    So these are the best lessons I’ve learned about making marketing internships most beneficial for both sides. I hope you learned something and have success with your future interns!

  • How I Faced My Fear of Public Speaking

    How I Faced My Fear of Public Speaking

    I never realized I was afraid of public speaking until the first time I got up in front of a group of 30 people to do a presentation in a business setting. That’s when it hit me all at once, sweaty palms, blurred vision, the sounds of the room fading out to the increasing beat of my own heart. When I tried to open my mouth it was like someone was holding my jaw shut and when I finally was able to get some words out I couldn’t even recognize my own voice because the pitch was so high and breathless, not to mention the stammers and stutters.

    After I stumbled my way through the presentation and made my way to the back of the room, I was in shock. I didn’t have any indication this would happen to me, sure, I felt some sense of anticipation before going up, but I hadn’t expected it to be that bad. In fact, I had performed in drama class, plays, piano recitals, and all kinds of similar activities when I was younger and there were never any problems. What had happened since? Well, I’m still not sure exactly what was so different, but that instance did set off my fear of public speaking, and from then on, whenever I knew I had to speak in front of people the anxiety would set in and my stomach would start churning at the thought.

    Avoidance

    For a while, I did what was easiest, avoided speaking in front of people at all costs. I was fine in a small group setting when I knew almost everyone, so meetings weren’t a problem. It was only larger groups of people I didn’t know that terrified me, so I just avoided these situations and the fear that came with them. But after a year or so, I realized if I wanted to progress in my career, I wouldn’t be able to avoid those situations forever. As part of my role, I ran many events which gave me plenty of opportunities to speak in front of people, but I had just been finding ways to not have to do it. As there were plenty of other responsibilities I had running the events, it was never an issue. But I knew I would never be able to get better if I didn’t try.

    Realistic Goals

    At first, I started reading books, watching TED talks, and seeing how these amazing speakers delivered life-changing talks. They were impressive for sure, and I got some good tips, but the thought of trying to put it into practice was still overwhelming. Then I realized that I didn’t want or need to be the next Tony Robbins or Steve Jobs, I had no plans to make my entire career center around public speaking, and looking to those kinds of speakers as the standard was too big of a leap and putting un-needed pressure on myself. I decided I needed to take it step-by-step and set realistic goals for myself: Be able to give presentations in front of groups of 30–50 people and not faint in the process. I didn’t need to deliver an-awe inspiring message or life-altering perspective in my talk, just deliver my content in a confident and comfortable manner.

    Presentation in 2019 in Singapore — Photo from Nicholas Braman

    Taking Action

    So I started to engineer situations where I would be “forced” to get in front of people and talk, no matter how scared I was. The first situation was for an event on digitalization, speaking to a group of women returning to the workforce, and the topic I chose was digital marketing. That’s a subject I know well and am very confident in, so I thought it was a great place to start. I spent weeks building my presentation and practicing the talk in front of the mirror. At this point, I was still too worried to even share with my wife and practice in front of her. Finally, the day came and it was my turn to speak, my boss was in the room along with many teammates as well as partners from other large organizations. I was definitely still terrified and my voice sounded funny, but I forced myself to go on, and I made it through the presentation. Was it an amazing talk? Absolutely not. But it was good enough. I had gotten through it, delivered the message I wanted to, and shared my knowledge and perspective with a group of over 50 people.

    After that small success, I started putting myself in more situations with speaking opportunities, I presented to partners on our marketing support, customers on our programs, and more. It never became fun, but it did get easier. I spent hours preparing and practicing, only to every time have an almost out-of-body experience when I got to the podium and get through the presentation by sheer muscle memory. I presented to biggish crowds of 50 people or more about 5 times over the next year or two. The culmination came at our big annual event with over 1000 delegates and people including my big boss, the CMO in attendance. I needed to present on a new program we were launching to help startups reach more customers. I could have passed off the responsibility to someone else or made excuses why we didn’t need a full presentation, we could get them the info another way, but I made myself do it. The talk went well, the CMO was happy, and our program went on to be a success.

    Giving a media interview in Jakarta in 2023 — Photo from Nicholas Braman

    Conclusion

    After that, COVID happened and events stopped, and in my most recent roles, we have had solution experts that are able to do far better presentations than I ever could. But at least I know, when it is needed again, I will be able to get up in front of a crowd and deliver a talk without freezing or forgetting everything. It wasn’t easy to make myself do something that I was so anxious about, but it was worth it in the end. To wrap this article up, let me give you a quick list of the things that helped me get through the presentations and face my fear of public speaking:

    1. No one expects you to be perfect, so don’t try to be — it is better to sound natural anyway, so don’t memorize your script and freak out if you miss a word or say something out of order.
    2. Prepare, prepare, prepare — If you feel weird or scared to deliver the talk to yourself or a close friend, imagine how you will feel doing the real thing. Lessen your anxiety by practicing as much as possible, even recording yourself and watching it back.
    3. Create your talk yourself — In a corporate setting sometimes you may be able to take presentations someone else has already made and use them for your purpose, but don’t. There’s no better way to know the material inside and out than creating the talk yourself.
    4. Put in the reps — Just like you wouldn’t expect to be amazing at a new sport the first time you try, you won’t be comfortable speaking either. Stand-up comics work on new jokes over many shows until they perfect the timing, phrasing, and delivery. The more you speak, the better you will be.
    5. Be yourself — Don’t try to sound like someone else, add in humor you aren’t comfortable with, or use fancy language that you wouldn’t normally, it will make everything harder for you. By planning to sound like your normal self, not only will you be more comfortable, you will also come across as more genuine and authentic, which will make your whole talk better.
  • 15 Content Marketing Lessons From Cooking

    15 Content Marketing Lessons From Cooking

    Great Lessons I Learned In The Kitchen

    I’ve always loved to cook. Cooking is a mixture of science and art and I enjoy creating something that has so many factors affecting the outcome. When I cook, I usually end up with a decent meal, but there’s always something I learn through the process to do better the next time. While cooking a nourishing chicken soup last week, I realized that many of the lessons I’ve learned over the years can be applied to content marketing. Both use creativity, measurements, technical abilities and innovative thinking. The similarities don’t end there, read on for some great marketing lessons and take a look at my corresponding Slideshare for beautiful food pics and condensed lessons.


    #1 – Context Rules

    Almost everyone agrees BBQ tastes better outside, turkey and stuffing are best on Thanksgiving, and popcorn is irresistible when eaten in front of a movie. The time and place of eating certain items makes them extra tasty. The same goes for content, we need to promote our products in the right place and time for our work to have the maximum effect on customers. Make sure you vary content depending on where in the sales funnel your audience is and on what channel they will see it on.

    #2 – Balance Is Best

    Traditionally in Chinese cuisine there are five flavors that should be included in every meal: sweet, salty, sour, bitter, and spicy. Although people generally aren’t that strict now, chefs all over the world agree that a variety of flavors, textures, and ingredients make the most amazing meals. Make sure to include a combination of content types, even in the same piece, to get the best results.

    #3 – Engage Your Audience

    I find that food tastes better when I’ve been involved in the preparation. Get everyone to participate with discussion and feedback so your audience is more invested in your content.

    #4 – Use The Right Tools

    Although you don’t always need gizmos and gadgets to cook great meals, having a wide range of tools gives you freedom to create more spectacular dishes and speeds up the cooking process. There are tons of tools available to help you with image creation, social sharing, analytics, and everything else. Check out the post “29 Tools To Enhance Your Business Blog” from Social Media Examiner for some great additions to your arsenal.

    #5 – Quality and Consistency Matter

    Many people have one or two dishes they are great at cooking, it’s much harder to be adept enough to cook three awesome meals every day for years on end. Consistently create amazing content to build a loyal following.

    #6 – Too Much Of A Good Thing Gets Boring

    Sometimes we get hooked on a food or dish we really love and eat too much of it. Eventually we eat so much of the same thing, we get tired of it and don’t want to eat it anymore. Keep your content fresh and interesting by varying content types and topics so your audience always comes back for more.

    #7 – Simplicity Works

    Sometimes the simplest preparations taste the best. Presenting important ideas in a simple and straightforward manner can have a bigger impact than busy graphics and complicated charts or animations.

    #8 – Presentation Is Key

    We eat with all our senses, so food that looks better, tastes better. Content that looks amazing is more engaging and easier to digest. It may be a common best practice, but taking a little extra time to flush out your content can pay huge dividends. For example, articles with images get 94% more total views (Jeff Bullas).

    #9 – Use What You Have

    Awesome meals can be created in less than ideal situations, or with fewer ingredients than you’d like to have. I often use leftovers to create a great breakfast. The same principle can be applied to content marketing. Re-purpose content to get the most out of what you already have on hand.

    #10 – It’s Good To Be Bad

    It’s alright to indulge in some fried or cheesy goodness. Creating a less serious piece of content, or using “hacks” like pictures of kittens or babies is okay sometimes. We all need a “cheat day” once in a while and the change of tone will catch your audience’s attention.

    #11 – Get Everyone Involved

    Cooking is more fun and efficient when you have help. Other departments of your company can be great sources of content and expertise. Find coworkers outside of marketing to contribute to your content and give your audience a change of pace. If some aren’t comfortable writing or designing on their own, interviews or slide decks can be a great way to get them involved.

    #12 – Be Prepared

    Professional cooks and chefs are able to cook quickly and precisely in part due to the fact that all their ingredients are prepped and ready to go before the actual cooking begins. Organizing your files and research in a clear and easy to use system will speed up your content creation and allow you to concentrate on creativity and execution.

    #13 – Plan Ahead

    When I cook I often look at several recipes before choosing one or mixing them together. When you follow recipes you learn from other’s experience and can concentrate more on creativity and improvisation instead of figuring out what the next step is. Create a content calender and study industry leaders and best practices to take your marketing to the next level.

    #14 – Spice Things Up

    Spices create deep flavor profiles and turn ordinary dishes into extraordinary ones. Spice up your content by including things like quotes, charts and links to deepen its impact.

    #15 – Think Outside The Box

    The best chefs use creativity and innovation in their ingredients, cooking methods, and presentation to stand out from the crowd. Experiment with all aspects of your content marketing to draw and keep your audience’s attention.

    Content marketing and cooking both take creativity and technical execution to get the best results. Both are easy to learn, but hard to master. The next time you are working on a Slideshare or vlog, think about how you can improve the result with skills you’ve learned while cooking and the result will turn out beautifully, maybe even a la mode with a cherry on top!