Intro
Jingjin Liu is an entrepreneur, investor, and women’s empowerment advocate who has spent her career building companies and communities that help women rise. She’s the co-founder of ZaZaZu, Asia’s first sexual wellness company for women, and now leads Elevate, a platform supporting professional growth and leadership among women across industries.
In this conversation, Jingjin shares her journey from growing up in Beijing to moving to Germany as a teenager, to finding her voice as a founder in Singapore. We talk about entrepreneurship, parenting, gender expectations, and what she’s learned from helping women navigate ambition, confidence, and change.
Story Highlights
- Moving from Beijing to Germany at sixteen and learning individuality
- Starting her first company while working full-time
- Why she believes women struggle to self-advocate in corporate environments
- How ZaZaZu broke taboos by centering women’s sexual wellbeing
- The realities of balancing motherhood, business, and identity
Quote
“If women would have wives, they will be so much more successful than men. The reason that the men are there, where they are, is because someone else took care of everything else.”
About Jingjin Liu
Jingjin Liu is the founder of Elevate Group, a platform helping women grow through coaching, courses, and community. Previously, she co-founded ZaZaZu, Asia’s first sexual wellness company for women, and has been recognized as a LinkedIn Top Voice and angel investor. Originally from Beijing, Jingjin has lived and worked across Germany, Singapore, and Australia, blending East and West perspectives in her leadership approach.
Why This Conversation Matters
Jingjin’s story is one of contrast — between cultures, expectations, and identities. From being a rebellious student in Beijing to leading empowerment programs across Asia, she embodies what it means to evolve while staying grounded in purpose. Her insights challenge traditional notions of success and remind us that leadership is deeply personal.
Turning Points
Jingjin’s path from China to Germany reshaped her understanding of individuality. What once made her an outsider became her strength — curiosity, boldness, and authenticity. Her decision to leave corporate life and start ZaZaZu was less about risk and more about necessity: creating what didn’t exist. Through building, failing, and reinventing, she learned that power doesn’t mean control — it means alignment. Today, through Elevate, she’s helping women define success on their own terms while advocating for systemic change in how organizations view gender and flexibility.
Key Lessons
- We make our own luck. Serendipity matters, but effort makes it real.
- Empowerment starts within. Confidence comes from understanding yourself, not external validation.
- Flexibility is strength. Both small businesses and families thrive when people can adapt.
- Redefine success. The goal isn’t perfection — it’s alignment with your values.
- Collective growth matters. Progress happens when women support one another.
If You Enjoyed This Episode
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- Opera Tang on Identity, Authenticity, and Owning Your Story — about embracing difference and self-definition.
- Nuray Istiqbal on Faith, Reinvention, and Life After Rae Lil Black — another story of transformation and purpose.